Saturday, March 10, 2007

Pinkberry as comfort food

A lot of people are now discovering this Pinkberry craze. But is it just a fad? Is this craze going away anytime soon?

Despite the space age/anime/modern interior of the Pinkberry stores that attracts yogurt newbies, I feel connected to the frozen yogurts on a more nostalgic level. To me, it tastes like a combination of two childhood favorites of mine: Calpis and Yakult (both available at most Japanese markets).

On the westside, there's a few Pinkberry locations:
West LA (Olympic and Sawtelle)
Marina Del Rey


Anonymous said...

The word is that the top frozen yogurt chain in Canada may be coming to LA to take on both Pinkberry and Kiwiberry. It's called Yogen Fruz and I've tasted their froyo and it is very cool.

Hiro said...

Thanks for the heads up. I'll keep an eye out for it.

joanh said...

yeah.. i can't believe how crazy people are about pinkberry.. it's a nice treat once in awhile, but i wouldn't get a parking ticket for it!